Team

We can’t stop thinking about entrepreneurship
flourishing in emerging markets

Wenyi Cai

Managing Partner

Wenyi was most recently the COO of Milo.com, a consumer internet startup that sold to eBay in 2010, where she led the day-to-day operations of business, product, and engineering teams.  Prior to Milo, Wenyi was a consultant with McKinsey & Company in the Middle East, Africa, and South Asia, working primarily in telecommunications, banking, and innovation clusters.  She began her career in finance in NY and Washington DC.  Wenyi graduated cum laude from Harvard College, and studied philosophy and physics.

María José González

Partner

María José previously worked for Belcorp, a major direct sales company, in Perú and Colombia, leading the launch of their first micro-insurance product.  María José was a consultant at McKinsey & Company in Latin America, working in financial services for lower income consumers and higher education.  Prior to McKinsey, she worked in research on poverty, education and health in Mexico.  She holds a degree in economics from CIDE in Mexico.

Craig Edelman

Partner

Craig was most recently the Co-Founder and Executive Vice President of Switchboard, a nonprofit that uses mobile phones to create nationwide networks of health workers in West and East Africa.  He has years of experience working within international development — from India to Liberia to Ecuador to Washington DC.  He holds a MPA in International Development from Harvard’s Kennedy School of Government and graduated summa cum laude in Environmental Systems from UC San Diego.

Kevin McElroy

Partner

Kevin McElroy most recently ran a design studio in New York, focused on human-centered design innovation.  He collaborated with organizations like Hasbro, Plum Organics, Smart Design and Columbia University, to name a few, on projects in the USA and Africa, ranging from consumer products to medical and industrial equipment.  He holds a bachelor of industrial design from Pratt Institute (with honors) and studied Scandinavian design and architecture in Copenhagen, Denmark.

Ash Kirvan

Partner

Ash Kirvan was most recently Director, Non-Technical Risk Management at WorleyParsons, an international project delivery company, working principally as a risk and sustainability consultant in the oil & gas and mining sectors, as well as leading strategy and business planning for the Canadian sustainability division. He previously sat on the board of directors for Springboard Performance, a Calgary-based performance arts company. His career spans Australia, China, Canada, the USA and Colombia. Ash graduated with first class honours in Environmental Engineering and Physics from the University of Western Australia.

Bart Verschoor

Business Designer

Bart was most recently a consultant at McKinsey & Company, where he worked mainly in financial services, telecommunications and consumer electronics. Through serving clients in South Africa, Russia and China, he got a first-hand look at the different fundamentals of emerging markets. Bart holds a Msc. in Quantitative Finance & Actuarial Sciences and a Bsc. in Econometrics & Operational Research, both from Tilburg University in the Netherlands. He first developed his passion for the emerging Latin American market while living in Argentina, where he completed part of his Msc. program.

Lukas Friedemann

Business Designer

Lukas Friedemann has worked and studied in several Latin American countries. He most recently founded a coffee innovation lab focusing on automated coffee processing techniques for small-holder farmers in Colombia. He previously worked with Innovations for Poverty Action on mobile banking in Tanzania and the UN High Commissioner for Refugees on redesigning refugee camps. Lukas holds an MA from Stanford University in International Policy Studies, where he focused on economic development, social innovation and human-centered design.

Marcela Pérez

Operations Manager

Marcela was most recently a data research analyst for Laing & Buisson, the leading provider of market information on the health and community sectors in the UK. She has also been an economics teacher for a special programme focused on underprivileged children of Universidad Politécnico Gran Colombiano and was an assistant of research studies in development, gender economics and history for the National University of Colombia. Marcela holds an MBA from Cardiff University and a Bsc. In Economics with emphasis in Development Macroeconomics from the National University of Colombia.

Andrea Falcón

Graphic Designer

Andrea was most recently a graphic designer at Young Marketing, a marketing agency specialized in WOM. She was an art director for TEDxBogotá 2013, a program supported by TED, helping independent organizers create events in their community. She holds a bachelor of advertising from Universidad Jorge Tadeo Lozano with an emphasis in illustration-focused graphic design. She is certified in Adobe Illustrator and After Effects, and has studied art direction with Jorge Restrepo, creative director of ph3/estudio and Wonkside Studio.

Sylvia Osorno

US Office Manager

Sylvia most recently worked for Milo.com as Office Manager before taking time off to stay home and start her family.  Previously, she has worked in the marketing, billing and contractual fields.  Her true passion, however, is in design, which is what she holds her degree in from California State University, Sacramento.

Francisco Gómez

Colombia Office Manager

Francisco most recently worked at PriceWaterhouseCoopers, in the advisory service line consulting clients like Louis Vuitton, Google, Toshiba, Hospira, Tepma, and Daymon on outsourcing accountancy. Prior to PWC, he worked in the accounting department for Sporte Vital SA, a Bogotá based company that leases and sells medical equipment in Colombia. He is currently finishing his degree in Public Accounting at the Universidad Politécnico Gran Colombiano in partnership with the Whitney University System.